Our Values

We believe in people and their potential, in the power of inspiration, in creating the clever alternative and the importance of changing the game.

These are our values.  This is what we believe in.  Our values say a lot about who we are.  We believe that, by always referencing these values in everything we do, we’’ll always provide the very best service to our customers and make a genuine, positive difference in the wider world.

Our Values


We firmly believe in people and their potential.  People create our success.  Our customers and our team are the most important parts of our business.  We never forget that.


You can tinker away at the edges of an issue – or you can completely change the game.  That’s our ambition.  In everything we do, we want to be revolutionary, for the benefit of everybody.


We want to inspire people to think, act and feel differently about energy.  And we want to inspire people to do what we have done, to create energy products that change the world.


We always look to create the clever alternative.  We’’re not interested in the status quo.  We want to be different and, in being different, we want to be better.